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JustPaid

Marketing & Media • YC W23

Sep 2024 - Present
AIContent ProductionGrowth HackingFrontendAnalyticsPodcastingSEO

Working directly with founder Daniel Kivatinos (previously exited DrChrono - one of YC's top healthcare exits) on comprehensive marketing, content, and growth initiatives for the AI-powered revenue operations platform.

Featured Content

Key Achievements

  • •Established the JustPaid podcast featuring interviews with YC founders and fintech leaders
  • •Implemented growth hacking strategies resulting in 35% increase in demo requests
  • •Built and executed comprehensive content strategy across LinkedIn, Twitter, and YouTube
  • •Created and managed newsletter distribution, achieving 28% open rate
  • •Produced high-converting demo videos showcasing platform capabilities
  • •Increased organic social media engagement by 45% through strategic posting
  • •Optimized website SEO resulting in 30% higher organic traffic

Marketing Impact

3,200+

Monthly Podcast Listeners

28%

Newsletter Open Rate

45%

Social Engagement Increase

35%

Demo Request Increase

Projects

Active

JustPaid Podcast

Launched and grew a podcast featuring interviews with YC founders and AI entrepreneurs, distributed across Spotify, Apple, and YouTube.

Active

Growth Hacking Initiative

Implemented data-driven growth strategies to increase demo requests and conversion rates for the sales team.

Completed

Content Dashboard

Developed a front-end dashboard for tracking content performance metrics across all platforms.

About the Founder

Daniel Kivatinos

CEO & Co-Founder

Serial entrepreneur who previously co-founded DrChrono - one of Y Combinator's top healthcare exits. Invited to the White House during the Obama administration for healthcare initiatives and partnered with Apple on multiple projects.

LinkedInTwitter

"JustPaid.ai is tackling a major challenge in B2B payments: the inefficiency of accounts receivable processes, especially as companies scale. For many businesses, collecting payments isn't just about sending an invoice—it involves approvals, tracking, follow-ups, and managing complex billing structures."

— Daniel Kivatinos, CEO

Responsibilities

  • •Collaborating directly with the CEO on high-level marketing strategies and initiatives
  • •Leading the content team in producing articles, videos, and social media content
  • •Growing the company's podcast featuring interviews with YC founders and fintech leaders
  • •Developing and executing LinkedIn and Twitter strategies to build brand awareness
  • •Creating and distributing weekly newsletter
  • •Producing demo videos to showcase platform capabilities to potential clients
  • •Shadowing executive meetings and providing chief of staff support
  • •Implementing SEO strategies to increase organic traffic to company website
  • •Coordinating marketing initiatives with the sales team to drive customer acquisition

Company Context

JustPaid is reimagining B2B accounts receivable workflows with AI. The platform converts complex sales contracts into dynamic revenue records where invoices are automatically generated, payments are reconciled, and AI-powered collections workflows guide cash into your bank account.

Y Combinator W23 Batch

FintechAIB2BRevenue Operations