Love, Death + Robots art
For the Emmy-winning Love, Death + Robots Volume 3 campaign, I supported community and operations around Love, Death + Art: a global QR-code scavenger hunt and NFT minting experience.
Community and operations work on the Love, Death + Art NFT campaign for the Netflix anthology.
For the Emmy-winning Love, Death + Robots Volume 3 campaign, I supported community and operations around Love, Death + Art: a global QR-code scavenger hunt and NFT minting experience.
Supported the Love, Death + Art NFT campaign, resulting in 131,690 artworks minted.
Managed community engagement strategies reaching 682,000 users globally.
Contributed to a campaign that generated 92 million site views.
Helped foster a community of 32,200 unique NFT holders.
Oversaw operational aspects of minting and campaign communication.
Campaign context: The campaign bridged traditional entertainment and Web3. Nine unique artworks were hidden across the digital and physical world through QR codes, including in episodes and public placements.
Why it mattered: The project showed how collectibles can become community infrastructure rather than a standalone drop. The real work was not just the mint; it was managing attention, trust, and operations while the audience moved fast.
Harshith Vaddiparthy works with founders, operators, and teams on practical AI products, workflows, advisory, training, and mentorship. This no-JavaScript version preserves the page's core information and navigation.