Love, Death & Robots
Head of Community & Operations
As a key consultant for the Emmy-winning Netflix anthology Love, Death + Robots Volume 3, I spearheaded the community and operations strategy for the innovative 'Love, Death + Art' NFT project. This involved managing a global digital scavenger hunt where 9 unique QR codes, hidden within episodes and physical locations like Times Square, allowed fans to mint exclusive artworks. I led the community engagement efforts across multiple platforms, fostering excitement and managing the large influx of users participating in the mint.
Volume 3 Official Trailer
Emmy-winning animated anthology Love, Death + Robots returns with a third volume executive produced by Tim Miller (Deadpool, Terminator: Dark Fate) and David Fincher (MINDHUNTER, Mank).
Campaign Impact
Key Achievements
- •Spearheaded the 'Love, Death + Art' NFT campaign, resulting in 131,690 artworks minted.
- •Managed community engagement strategies reaching 682,000 users globally.
- •Contributed to campaign success generating 92 million site views.
- •Fostered a vibrant community of 32,200 unique NFT holders.
- •Oversaw operational aspects of the NFT minting process on the Ethereum network.
- •Developed and executed growth strategies that significantly increased online presence during the campaign.
The 'Love, Death + Art' Collection
Nine unique Love, Death + Robots artworks were hidden across the digital and physical world via QR codes. Fans could mint these as NFTs on the Ethereum network or simply download them.
About the Campaign
The 'Love, Death + Art' campaign was a groundbreaking fusion of traditional entertainment and Web3 technology. By hiding QR codes within the show's episodes and at physical locations including Times Square, we created an immersive experience that bridged the digital and physical worlds.
This innovative approach to fan engagement demonstrated how NFTs could be used as a tool for community building and brand extension in the entertainment industry, reaching over 682,000 users globally and creating a lasting community of 32,200 unique holders.