BasedAF community

Social media and community management through the Based Heads NFT launch cycle, turning an early community into an active holder base.

What was Harshith's role?

This record identifies Harshith's role as Head of Social Media & Community during Jan 2023 - May 2024. Project status: Completed.

Social media, community, and launch campaign work for the Based Heads NFT project.

How should the evidence be interpreted?

Metrics are first-party reported or project-level figures. They do not attribute every company result to Harshith personally or claim independent verification without a claim-specific source.

External references linked on this page document project context; they do not substantiate every metric. Private evidence stays private and must be reviewed before a claim is expanded or reused.

What figures and context are displayed?

Displayed item: $2M. Label: primary NFT sales.

Displayed item: 25%. Label: Discord community growth.

Displayed item: 40%. Label: Twitter engagement lift.

Displayed item: 10K. Label: PFP collection scale.

What did the work include?

I led social media and community management during the Based Heads NFT launch cycle, translating lore, collector energy, and Discord operations into a focused campaign.

Contributed to $2 million in primary NFT sales through targeted marketing and community engagement.

Grew the Discord community by 25% leading up to and during the NFT launch.

Managed the official Twitter account and improved follower engagement.

Developed social campaigns around the Trashland lore.

Handled community communications during market volatility and project updates.

Market context: Based Heads launched into a volatile NFT market where attention moved quickly and trust could evaporate quickly. The work required a blend of growth, moderation, communication, and crisis control.

Transferable skills: The NFT market changed, but the operating lessons remained useful: build community trust, communicate clearly under volatility, and design campaigns around a real narrative instead of noise.

Contextual external references

OpenSea collection documents project context and does not substantiate every published item. Contextual reference: OpenSea collection