BasedAF community
I led social media and community management during the Based Heads NFT launch cycle, translating lore, collector energy, and Discord operations into a focused campaign.
Social media, community, and launch campaign work for the Based Heads NFT project.
I led social media and community management during the Based Heads NFT launch cycle, translating lore, collector energy, and Discord operations into a focused campaign.
Contributed to $2 million in primary NFT sales through targeted marketing and community engagement.
Grew the Discord community by 25% leading up to and during the NFT launch.
Managed the official Twitter account and improved follower engagement.
Developed social campaigns around the Trashland lore.
Handled community communications during market volatility and project updates.
Market context: Based Heads launched into a volatile NFT market where attention moved quickly and trust could evaporate quickly. The work required a blend of growth, moderation, communication, and crisis control.
Transferable skills: The NFT market changed, but the operating lessons remained useful: build community trust, communicate clearly under volatility, and design campaigns around a real narrative instead of noise.
Harshith Vaddiparthy works with founders, operators, and teams on practical AI products, workflows, advisory, training, and mentorship. This no-JavaScript version preserves the page's core information and navigation.